Strategic leadership is required to move companies through seismic shifts in their markets. That leadership begins with deciding – or changing – what they will be.
Case #1 – A company’s mission is to reduce loss resulting from fire hazards. Is your vision to be a(n):
- book publisher
- information technology company
- advocacy group
Case #2 – A company’s mission is to improve the quality of life by providing information about technology. Is your vision to be a(n):
- magazine publisher
- programmatic advertising hub
- product review site
Case #3 – A company’s mission is to inspire more purposeful engagement in work and life. Is your vision to be a(n):
- coaching service for professionals
- instruction provider for grades K-12
- professional membership association
These are real organizations. Strategic leadership was required to move these companies through seismic shifts in their markets and that leadership began with deciding – or changing – what they would be.
Strategic Reason #1: A vision describes what you’re building or maintaining. Without it, there is confusion and misalignment.
Strategic Reason #2: A vision indicates what kind of resources and processes are needed. Without it, skill sets and roles become misaligned.
Strategic Reason #3: A vision provides specific metrics by which you can measure progress. Without it, there is a lack of accountability and, therefore, anemic results.
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